Press SEO Ecommerce Website Audits

The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

Filed under: Press | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.

Filed under: Press Videos | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.

Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.

For more on this topic, read the full article here.

Filed under: Articles Ecommerce | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

This year’s Internet Retailer show had increased attendance of 25% more. The show included a panel that netconcepts Founder & President Stephan Spencer participated in. Along with consultants Lauren Freedman, president of The E-Tailing Group, and Amy Africa, president of Eight by Eight, the three reviewed websites for SEO opportunities. Two common issues that were found were long URLs and redirects which can be confusing to users and search engines. The session was jam-packed and received rave reviews.

Filed under: Press | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts

Filed under: Buzz Marketing Seminars SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

Filed under: Seminars SEO social media | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.

Filed under: Link Building Press social media Videos | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.

Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight

Filed under: Seminars SEO Web Development Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?

To view the video interview and learn more on this topic, go here.

Filed under: Link Building Press Videos | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.

Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word: